VALARIE A ZEITHAML, MARY JO BITNER SERVICES MARKETING - 1 - MCRAW HILL EDUCATUIN (INDIA) PVT. LTD. 1996 - 700 ISBN: 9780071148818 Subjects--Topical Terms: MANAGEMENT OF DISTRIBUTION [Marketing Management, Business Management,E-Commerce] Dewey Class. No.: 658.8 N6 ZEI