TY  - BOOK
AU  - VALARIE A ZEITHAML, MARY JO BITNER
TI  - SERVICES MARKETING
SN  - 9780071148818
U1  - 658.8 N6 ZEI 
PY  - 1996///
PB  - MCRAW HILL EDUCATUIN (INDIA) PVT. LTD.
KW  - MANAGEMENT OF DISTRIBUTION                                [Marketing Management, Business Management,E-Commerce]
ER  -