SERVICES MARKETING

By: VALARIE A ZEITHAML, MARY JO BITNERLanguage: ENGLISH Publication details: MCRAW HILL EDUCATUIN (INDIA) PVT. LTD. 1996Edition: 1Description: 700ISBN: 9780071148818Subject(s): MANAGEMENT OF DISTRIBUTION [Marketing Management, Business Management,E-Commerce]DDC classification: 658.8 N6 ZEI
Item type: Books
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Holdings
Item type Current library Call number Materials specified Status Notes Date due Barcode
Books Books Central Library, PSG Institute of Technology and Applied Research
658.8 N6 ZEI (Browse shelf(Opens below)) Available MANAGEMENT 10476

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